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You are here: Home / Commentary / Why These Entrepreneurs Went Undercover to Understand Their Customers
Why These Entrepreneurs Went Undercover to Understand Their Customers

Why These Entrepreneurs Went Undercover to Understand Their Customers

July 26, 2017 By RhinoSupport Leave a Comment

A website issued by a company that provides software for online stores features a story about an online men’s accessories store. The account is an interview with the owner of the company and his wife. He tells the story about how he developed a magnetic collar stay. He went on to patent the product. He initially sold the product to stores door to door, then developed a website. He continued to sell to stores and wound up on Shark Tank.

Key Takeaways:

  • Secret shopping is having customers shop at their store without letting the retailers know that they are under a survey on given criteria’s by upper management.
  • This allows for shops to know what improvements they could work on and what they current excel at.
  • This allowed for upper management to understand as to what work needs to be done and why their stores aren’t doing so well.

“Secret Shopping is a market research practice that involves going undercover to a store to observe how it operates and how its customers behave.”

Read more: https://www.shopify.com/blog/secret-shopping

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Related posts:

  1. From Online to In-store: A Behind-the-scenes Look at Working with Retailers – Shopify
  2. Watch 5 Famous Entrepreneurs Give Crucial Advice to New Business Owners – Shopify
  3. Entrepreneur’s Brew – Customer service strategies for entrepreneurs: How to keep existing customers: Part III – Tembisan
  4. How to Get Your First Sale In 30 Days: A Marketing Checklist For New Entrepreneurs

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