A website issued by a company that provides software for online stores features a story about an online men’s accessories store. The account is an interview with the owner of the company and his wife. He tells the story about how he developed a magnetic collar stay. He went on to patent the product. He initially sold the product to stores door to door, then developed a website. He continued to sell to stores and wound up on Shark Tank.
- Secret shopping is having customers shop at their store without letting the retailers know that they are under a survey on given criteria’s by upper management.
- This allows for shops to know what improvements they could work on and what they current excel at.
- This allowed for upper management to understand as to what work needs to be done and why their stores aren’t doing so well.
“Secret Shopping is a market research practice that involves going undercover to a store to observe how it operates and how its customers behave.”
Read more: https://www.shopify.com/blog/secret-shopping