Why You Need to Measure Brand Equity – and How to Do It

Does the product or service your company offers doesn’t live up to your buyers expectations, your company isn’t going to go that far. That being said, it’s imperative to know that the quality of your product or service won’t be the only apect that determines the level of greatness your company will achieve.

Key Takeaways:

• If the product or service your company offers doesn’t live up to your customers’ expectations, your business isn’t going to get very far.
• By analyzing your company’s financial situation – both internal and compared to the competition – you’ll gain a better understanding of the monetary value of your brand.
• Preference metrics do deal with how your customers perceive your brand. But these metrics are measured objectively with regard to your company’s position within your industry.

“IKEA sells durable furniture at a price even college students can afford.”

https://blog.kissmetrics.com/measure-brand-equity/