Your and any competitors products are not important to customers. What is important is the progress they make using your product. Customers. Customers buy products that promote acquisition, activist action, retention, revenue and referrals. Getting to know your customers will help sell your product if you focus on how you can help them.
- Your customers care about the progress they will make as a result of using your product.
- Customer progress is a key concept of Jobs To Be Done (JTBD).
- The JTBD helps us focus on the customer’s desire to make life better and the progress they are hoping to achieve.
“Customers don’t want your product or what it does; they want help making their lives better.”